SMEs often make decisions based on instinct, but data can reveal what truly drives performance. Correlation analysis helps business owners identify which factors have the strongest impact, whether it’s marketing spend, delivery speed, or customer satisfaction. Learn how this simple yet powerful technique can guide smarter business decisions and improve daily operations.

This case study explores how descriptive statistics help online retailers make better business decisions. By applying measures of central tendency: mean, median, mode, and their variants, we uncover insights about sales, refunds, customer behavior, growth, and supplier efficiency, showing how simple statistics can reveal powerful business truths.