Business Analytics

SMEs often make decisions based on instinct, but data can reveal what truly drives performance. Correlation analysis helps business owners identify which factors have the strongest impact, whether it’s marketing spend, delivery speed, or customer satisfaction. Learn how this simple yet powerful technique can guide smarter business decisions and improve daily operations.

Discover how small businesses can use salary data and measures of dispersion like quartiles, percentiles, IQR, and MAD to make fairer payroll decisions, improve workforce equity, and budget effectively, with a detailed case study by Nova Data Analytics.